The new identity features a friendly, accessible logotype with the Weight Watchers name set in lowercase. As part of the program overhaul and looking forward to the next 50 years, Weight Watchers also gave its brand a new, highly modern visual system that brings to life the transformation members experience when they adopt a new lifestyle that can lead to significant weight loss.
Earlier this month, Weight Watchers launched a new program called Weight Watchers 360° and with it came a new identity designed by Pentagram partner Paula Scher. Additionally, Weight Watchers produces its own branded food products, consumed at a rate of $5 billion last year. There are approximately 1.3 million members around the world who attend a whopping 45,000 combined meetings each week through a network of company-owned and franchise operations. It's more complex than that (and you can read a great article on Wired about how their point system has evolved). Bo Inspects the 2012 White House Holiday DecorationsĮstablished in 1963, Weight Watchers is the world's leading provider of weight management services through a points system that assigns a number to each different food and caps your intake at a certain amount of points - so, say, you can eat 10 points a day, you can spend them on steamed chicken, broccoli, and wheat rice, or you could just eat a fucking doughnut.Joy to All: First Lady Michelle Obama Previews the 2012 White House Holiday Decor.Photo Gallery: First Lady Tribute Ornaments.She also has a much-loved dog at home, which is why she chose to feature Bo in this year’s White House Holiday card. Her work is in several private and corporate collections including Aviva, Wellmark Blue Cross Blue Shield, and the World Food Prize headquarters. Kabel has been creating photorealistic prints, paintings and drawings for the past 8 years and was featured as a solo artist in the Des Moines Art Center's Iowa Artist Show in 2009, the Iowa Artist 2010 group show and many other solo and group shows in Iowa, Michigan, Texas, Florida and New York.
#ADOBE FLASH JANUARY FLASH JAN.SOTTEK PROFESSIONAL#
The card was designed by Larassa Kabel, a professional artist from Des Moines, Iowa.
And this year's card spotlights the beloved First Family's dog, Bo. The 2012 White House Holiday card has arrived.
The 2012 White House Holiday Card, designed by artist Larassa Kabel.
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